The Resurgence of QR Code Marketing: How Spotify is Leading the Way

In recent years, we've seen the rise and fall of various marketing trends. One such trend that had a surge several years ago, only to seemingly disappear, is the use of 2D bar codes or QR codes in marketing campaigns. However, with the success of visual search and Pokémon Go, it seems like platforms and marketers are taking another look at this strategy.

One company that's embracing the resurgence of QR code marketing is Spotify. The music streaming giant has launched a new feature called Spotify Codes, which allows users to create and share scannable codes on social media. These codes can be used to play music from curated playlists, and they're being used in a summer promotion by Coca-Cola Canada.

The promotion replaces the logo on beverage containers with scannable codes that will play music from curated Spotify playlists when scanned using a smartphone camera. This is a clever way for Spotify to promote its mobile app and encourage users to share the codes on social media, potentially leading to a viral adoption of the app.

Spotify Codes can be used in a variety of ways beyond just promotional advertising. For example, musical artists can use them to create a visual shorthand that links fans to their music or playlists. Similarly, brands can feature Spotify Codes in their marketing campaigns to associate their products with popular music playlists.

The success of QR code marketing ultimately depends on consumer familiarity and willingness to use their smartphones to engage with the real world. With the rise of visual search and other camera-based technologies, it's clear that consumers are becoming more comfortable using their phones' cameras to interact with their surroundings.

As a result, Spotify Codes have the potential to be a game-changer for the music streaming giant. By making it easy for users to discover and share new music, Spotify is positioning itself as the go-to destination for on-demand streaming music. And with its QR code feature, Spotify is offering brands and artists a new way to reach their target audiences.

In conclusion, the resurgence of QR code marketing is an exciting trend that has the potential to revolutionize the way we interact with technology. With Spotify leading the way, it's clear that this strategy is here to stay. As consumers become more comfortable using their smartphones to engage with the real world, we can expect to see more brands and artists embracing the power of QR code marketing.

Spotify code scanner online